What is white snus (all white snus / nicotine pouch)

What is All White Snus (Nicotine pouch)?

Nicotine pouches look more like a small tea bag than normal snus. The powder in the pouches is made from high quality food grade ingredients that can be compared to plant fibres and chewing gum base. The ingredients make the bags soft and pleasant, and the fresh flavours come from food grade flavours. The nicotine is added to the base in the form of nicotine salt or synthetic nicotine (liquid) and ensures a strong nicotine release.

In Sweden, the home country of snus, the nicotine pouches are called All White Snus: a tobacco-free variant of regular snus.

All White Snus (nicotine pouch) vs. cigarettes

The main advantage of switching from cigarettes to nicotine sachets is that nicotine can be consumed in a harm-reducing way: Most of the health damage from tobacco consumption results from the burning process, which is completely eliminated in normal snus and all white snus.

The elimination of the burning process also means that regular snus and all white snus can be used anywhere and anytime, unlike the ever increasing restrictions on smoking in public places. Furthermore, the environment is also spared from passive smoke and smoking odors. This type of nicotine consumption is therefore not only less harmful to the consumer, but also to the environment.

 What is All White Snus (nicotine pouch) made of?

The nicotine pouches are made from high quality food grade ingredients. The raw material, responsible for more than half of the whole mass, is cellulose (plant fibres as well as normal paper is made of them). These fibres can come from various plants and trees, such as pines and eucalyptus. In addition to this base material, the All White Snus mass is mixed with humectants, flavour enhancers, stabilizers, pH regulators, flavours and nicotine. The nicotine can be added either in liquid form or in porous form (nicotine salt).

What is the difference between regular snus and All White Snus (nicotine pouch)?

The main difference between snus and nicotine pouches is that nicotine pouches are completely tobacco free and the nicotine is added to the product in a synthetic form (i.e. extracted from the tobacco plant beforehand), whereas normal Swedish snus contains tobacco and the nicotine bound in it does not normally need to be added separately (except for the strongest varieties). Furthermore, nicotine pouches are usually completely white, so they cannot discolor the teeth like most dark snus varieties. Another difference is the smell - tobacco snus can smell a bit strong and unfamiliar, while All White Snus completely eliminates this smell and the pleasant aromas are dominant. All White Snus also does not need to be kept in the refrigerator, as is the case with normal snus, to keep it fresh.

How do I use All White Snus (nicotine pouch)?

Nicotine pouches are used in the same way as normal snus. Place the pouch under one of the two sides of your upper lip. Shortly after that, the nicotine and taste will be released through the lining of the mouth. The taste and effect lasts for different lengths of time depending on the brand and product, but usually between 30-60 minutes.

 Is All White Snus (nicotine pouch) harmful?

Just like regular snus, nicotine pouches contain nicotine, which is an addictive substance and can cause a higher heart rate if consumed in excess. Nicotine should not be used if you are allergic or sensitive to nicotine, if you are pregnant or suffer from high blood pressure.

However, nicotine itself is not carcinogenic, as the damage associated with tobacco and tobacco substitutes is only caused by the burning process, which is completely eliminated in normal snus and All White Snus. Therefore, it is not surprising that scientific studies describe normal snus as 95% less harmful than cigarettes. If the tobacco in All White Snus (nicotine pouches) is now completely eliminated, the harm is reduced even further. The only scientifically proven damage from snus consumption affects the mucous membrane of the mouth - it becomes irritated when consumed. However, this effect is temporary and reversible, as the cells of the oral mucosa renew quickly and can recover when consumption is stopped.