Finally, the time has come: We have the Swiss VELO Snus products freshly back in stock for you. As one of the world's leading brands in the field of tobacco-free all-white pouches, VELO continuously sets new standards in quality and flavor variety. The white pouches offer you an absolutely pure experience without the typical side effects of classic tobacco consumption. Since the application is completely combustion-free, you benefit from a clean enjoyment that protects your teeth and leaves no unpleasant odors, making these pouches the perfect companion for a modern smoke-free lifestyle. With the brand-new VELO Shift series, the brand has also set a real milestone: even more wearing comfort, even more flavor – directly from our Swiss warehouse to your home.
What makes the Swiss VELO products so special?
The Swiss line from VELO was specifically developed for the high demands of local consumers. The pouches are based on an innovative composition of high-quality plant fibers, nicotine, and long-lasting aromas. A major advantage of the Swiss recipes is the optimal moisture of the pouches. This ensures that both the taste and the effect are noticeable immediately after insertion and are delivered consistently over a long period. Additionally, the various formats such as Slim, Mini, and the new Comfort format fit perfectly and guarantee extremely discreet use in any situation.
VELO Shift – The new generation of tobacco-free nicotine pouches
With the VELO Shift series, VELO sets a new standard in the field of all-white pouches. You can recognize VELO Shift products, among other things, by the distinctive hexagonal VELO can – a unique feature of this line. What sets VELO Shift apart from all previous products is not only the taste but also the fundamentally redesigned pouch design with the exclusive Comfort Technology. Those who want to buy VELO Shift get a product that is consistently designed for maximum wearing comfort while simultaneously offering the highest quality in terms of taste and nicotine delivery. The three currently available Swiss VELO Shift varieties cover a wide flavor spectrum – from refreshingly icy to invigoratingly warm.
What is VELO Shift's Comfort Technology?
The Comfort Technology is the heart of the VELO Shift range and the key unique selling point compared to classic slim or mini formats. The pouch shape – meaning the bag form, not the can – resembles a light triangle and fits perfectly to the upper lip. The fabric of the white pouches has been developed to feel extremely soft and flexible. Specifically, this means:
Optimized ergonomics: The slightly triangular pouch shape fits snugly against the upper lip and adapts to the individual contours of the oral mucosa. This prevents the typical foreign body sensation that beginners often experience with nicotine pouches.
No pressure feeling: Thanks to the flexible material, no unpleasant pressure occurs under the lip even after extended wear.
Controlled release: The structure of the comfort format precisely regulates the release of nicotine and flavor – evenly and long-lasting for up to 30 minutes.
Maximum discretion: Despite the optimized format, the pouch remains completely invisible in everyday life – whether at the office, during sports, or in leisure time.
Cool or Hot? Comparing the VELO Shift variants
The VELO Shift line currently offers three varieties representing two different taste experiences:
VELO Shift Cool: The two Cool variants – Cool Peppermint and Cool Dragon Fruit – focus on a pronounced cooling effect. Peppermint meets icy menthol for a classic arctic freshness kick. Dragon Fruit combines exotic dragon fruit with red berries and a subtle cooling effect for a fruity-fresh experience.
VELO Shift Hot: The Hot Spearmint variant deliberately breaks away from the cooling concept. Sweet green mint is complemented by a sophisticated warming and tingling component that creates a completely new sensation under the lip. Ideal for those who love the classic spearmint profile but want an exciting twist.
All three varieties share the same nicotine content of 11.4 mg/g or 8 mg per pouch, placing them at a balanced medium strength (3 out of 5 points). This makes VELO Shift suitable for both beginners and experienced users who buy VELO Snus daily. If you’re looking for a hexagonal VELO can or want to specifically buy VELO Shift, you can find all three varieties directly in our Swiss online shop – ready to ship from our own warehouse.
How to use VELO Shift Pouches? – Step-by-step guide
Using VELO Shift Nicotine Pouches is simple, discreet, and requires no preparation. Here’s how it works:
Open the can: Twist off the lid of the VELO Shift can. Inside the lid, there is a convenient compartment for used pouches.
Remove pouch: Take one of the 20 white Comfort pouches out. Thanks to Comfort technology, it is already soft and moldable right from the start.
Insert: Place the pouch between your upper lip and gum – left or right, wherever it feels most natural. No chewing, no biting.
Enjoy: After a few seconds, the release of nicotine and aroma begins. The taste experience and effect last evenly for up to 30 minutes.
Dispose: After use, remove the pouch and dispose of it hygienically in the lid compartment or the nearest trash bin.
Important: VELO Shift pouches are not swallowed or chewed. They are intended exclusively for oral use. The application leaves no odors, no stains, and is completely invisible to your surroundings.
Who is VELO Shift suitable for?
VELO Shift Nicotine Pouches are ideal for three groups of people:
Smokers willing to switch: Those who want to switch from cigarettes or other nicotine products to a cleaner tobacco-free alternative will find the easiest entry with VELO Shift thanks to Comfort technology.
Existing pouch users: Those who already know VELO Snus and are looking for an even more comfortable wearing experience will be thrilled with the Comfort pouches.
Flavor adventurers: The unique combinations like Hot Spearmint or the fruity Cool Dragon Fruit appeal to everyone who wants to go beyond classic mint varieties.
Overview of VELO Shift products – All varieties at a glance
In the following table, you will find all currently available varieties of the VELO Shift series with their most important features. Here you can buy your VELO Shift directly:
Sweet-warm mint experience with a tingling sensation – Comfort technology
Who are the different VELO intensities suitable for?
The versatile VELO range is perfectly structured to offer the right strength for every individual need:
VELO Mini: With the smallest pouches in the entire range, the Mini line offers an especially gentle profile. It is perfect for those who value maximum discretion or want to start consciously with a milder strength.
VELO Normal: The slim formats of the Normal line impress with a balanced profile and reliable effect for everyday use. Ideal if you are looking for a proven format with medium intensity and full flavor experience.
VELO Shift: VELO Shift is not an intensity level but a unique format with Comfort technology. You can recognize the products by the distinctive hexagonal VELO can – practical if you are looking for exactly this can shape without knowing the name Shift. With 11.4 mg/g and 8 mg per pouch, the Comfort pouches deliver a balanced medium strength in a revolutionary comfortable pouch design. Ideal for everyone who values maximum wearing comfort and innovative flavor profiles when buying VELO Snus – and for everyone curious about a completely new pouch experience with VELO Shift.
VELO Intense: For maximum performance, the highly concentrated varieties of this series provide. They were specially developed for experienced users who expect a powerful effect and stronger nicotine intensity. You can recognize VELO Intense products at a glance by the distinctive black can.
What flavors does the VELO range offer?
VELO is known for its bold and refreshing flavor combinations that bring variety to everyday life. The range extends from ice-cold classics like peppermint and menthol, which provide the ultimate freshness kick under the lip, to exciting fruity and zesty nuances. With the VELO Shift series, completely new flavor worlds are now added: exotic dragon fruit with red berries and the unique Hot Spearmint experience with a warm tingling sensation. Whether you prefer an intensely cooling experience, enjoy fruity aromas, or want to try the new Comfort format – with us, you can buy your preferred VELO and rely on the usual premium quality.
Overview of active Swiss VELO products and their characteristics
In the following table, you will find all currently available varieties of the Swiss line with an overview of their key features:
To offer you the best price-performance ratio in Switzerland, we work with a transparent quantity scale. The more cans you order, the cheaper the price per can becomes. In the following overview, you will find the price structures divided by product lines:
Product line / format
1 to 9 cans
10 to 29 cans
30 to 59 cans
From 60 cans
VELO Intense
7.50 CHF
7.50 CHF
7.45 CHF
7.40 CHF
VELO Shift (Comfort)
7.50 CHF
7.50 CHF
7.45 CHF
7.40 CHF
VELO Normal
7.20 CHF
7.10 CHF
7.00 CHF
6.90 CHF
VELO Mini
5.50 CHF
5.50 CHF
5.45 CHF
5.40 CHF
Why do prices differ depending on the VELO country of origin?
On various online platforms, VELO products from different countries of origin appear – often from Sweden (VELO SE) or EU countries like Slovakia (VELO SK). We carry all three variants in our range, and all are usually in stock and ready to ship immediately. The price difference between the versions is no coincidence but the direct result of different purchasing, transport, and production structures.
Swiss VELO products are sourced through the official BAT distribution channel and have been specially produced and formulated for the Swiss market – this is reflected both in production costs and purchase price. Products from Sweden or Slovakia follow different purchasing structures and EU production standards, which is reflected in a different price level. Additionally, there are different transport routes and Swiss customs and tax regulations that fundamentally differ from the EU tax system.
You decide which version best suits your needs and budget – with the assurance that all variants are shipped directly from our own Swiss warehouse and comply with local requirements.
Swiss shipping directly from our warehouse
Our focus is on delivering your VELO favorites conveniently to your home. Since we keep all Swiss VELO products, including the new VELO Shift series, in large quantities directly in our own warehouse in Switzerland, our customers benefit from constant availability and shipping directly from Switzerland. Whether you want to buy classic VELO Snus or directly buy VELO Shift – rely on the quality of the Swiss line and enjoy the freedom of a modern smoke-free lifestyle.
VELO Snus is a tobacco-free All White Nicotine Pouch brand from the Swiss line of British American Tobacco. Unlike traditional snus, VELO contains no tobacco leaf but is based on plant fibers as the carrier substance. The result is a white, clean pouch without tobacco stains, odor, or combustion – ideal for a modern smoke-free lifestyle in Switzerland.
Yes. The sale and possession of tobacco-free nicotine pouches like VELO Snus is legal in Switzerland. Since they are not tobacco products in the strict sense, they are subject to different regulatory frameworks than traditional snus. All products in our range comply with the applicable Swiss regulations.
VELO Shift features exclusive Comfort Technology: a novel soft and flexible pouch material that ergonomically adapts to the contour under the lip. Compared to classic slim or mini formats, there is no pressure sensation, no friction point, and an even smoother release of nicotine and flavor for up to 30 minutes.
The recommended usage time is between 20 and 30 minutes per pouch. VELO Shift Pouches are designed for a consistent release over this period. After this time, the aroma intensity naturally decreases, and the pouch can be discreetly disposed of.
All Swiss VELO products contain 20 pouches per can – including the VELO Shift series with the Comfort format. The net weight varies depending on the format: VELO Shift Comfort cans have a net weight of 14 g per can.
VELO Switzerland refers to products specifically developed for the Swiss market and introduced through British American Tobacco's (BAT) official Swiss distribution channel. VELO from Sweden, on the other hand, are products produced for the Swedish market and brought into Switzerland through Swedish retailers or international shipping dealers. The formulations may differ slightly as each market has its own regulations regarding nicotine content and ingredients. Swiss products are also tailored to local regulatory requirements and the preferences of Swiss consumers.
VELO products from Slovakia are EU products produced according to EU law and intended for the European internal market. They are subject to different nicotine limit values and formulation requirements than the Swiss version. Swiss VELO products go through the official Swiss import process and fully comply with the applicable Swiss food and product regulations.
The price difference has three specific causes: First, the purchase – depending on the country of origin, purchase prices vary because Swiss products are obtained through the official BAT distribution channel for the Swiss market, while EU products from Sweden or Slovakia are subject to different purchasing structures. Second, the transport – Swiss VELO is delivered directly to our Swiss warehouse, whereas products from other markets may involve longer transport routes and thus higher logistics costs. Third, the production – VELO Switzerland was specially produced and formulated for the Swiss market, which is reflected in the manufacturing costs. We carry all three variants in our range, and all are usually in stock and immediately available. This way, you can decide which version best suits your needs and budget – with the assurance that all products are shipped directly from our Swiss warehouse.
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