New design - VELO Snus is rebranding

An exciting change is coming to the world of VELO! Starting January 2024, VELO will carry out a fairly fundamental rebranding in Europe and Switzerland, which will bring not only a new design but also product renaming. Look forward to a refreshing shift where, for example, VELO Berry Frost becomes Icy Berries, VELO Freeze becomes Mighty Peppermint, VELO Mint becomes VELO Spiffy Spearmint, and VELO Ice Cool becomes VELO Crispy Peppermint.

Why rebrand?

In the constantly evolving tobacco industry, it is important to keep up with consumers' needs and desires. The rebranding of VELO Snus is a strategic decision aimed not only at presenting a new and more appealing appearance but also at improving the products themselves and adapting to changing taste preferences. The new names Icy Berries, Mighty Peppermint, Spiffy Spearmint, and Crispy Peppermint highlight the refreshing and powerful nature of the products even more.

The new design

The redesigned look of VELO Snus reflects the bold energy and refreshing taste of the products. The packaging is made more modern, eye-catching, and appealing to capture consumers' attention. The clean lines, vibrant colors, and innovative design emphasize the quality and exclusivity of VELO Snus.

The new products

The rebranding goes beyond the visual appearance and also brings some exciting improvements to the products. Icy Berries will feature an even more intense berry blend, while Mighty Peppermint combines the classic peppermint flavor with an extra spice and freshness. Snus customers can look forward to an even more intense and satisfying taste experience as we continuously add the new products to the range. 

The following product names will be changed overall:

1. VELO Freeze becomes VELO Mighty Peppermint

2. VELO Ice Cool becomes VELO Crispy Peppermint

3. VELO Berry Frost becomes VELO Icy Berries

4. VELO Polar Mint / Easy Mint becomes VELO Spiffy Spearmint

5. VELO Tropic Breeze becomes VELO Breezy Mango

6. VELO Royal Purple becomes VELO Groovy Grape

7. VELO Cool Storm becomes VELO Peppermint Storm

8. VELO Mint becomes VELO Witty Spearmint

9. VELO Fresh Jalapeno becomes VELO Lime Flame

10. VELO Ruby Berry becomes VELO Blushy Berry

11. VELO Liquorice becomes VELO Lofty Liquorice

12. VELO Elderflower Spritz becomes VELO Zesty Elderflower

13. VELO Caribbean Spirit becomes VELO Twisted Pineapple

14. VELO Iced Melon Mini becomes VELO Wintery Watermelon Mini

15. VELO Ice Cool Mini becomes VELO Crispy Peppermint Mini

16. VELO Frosty Grapefruit becomes VELO Arctic Grapefruit

17. VELO Eucalyptus becomes VELO Zingy Eucalyptus

Conclusion

The VELO Snus Rebranding 2024 promises not only a new design but also a refreshing taste experience. The new names like Icy Berries and Mighty Peppermint build anticipation for a more intense and appealing snus experience. Stay tuned for this exciting change and discover the world of VELO Snus in a new light!