Epok is a well-known snus brand from Sweden. They were also the first to bring white snus to the tobacco market. The name has since been changed from Epok to VELO, but the high quality standard of the brand remains the same.
We want to tell you how Epok Snus came about and where you can buy the products in Switzerland under their new names.
The history of Epok Snus
Traditionally, snus is made with ground tobacco and is sold either loose or packed in small pouches. Until now, only the Original Portion, White Portion and White Dry Portion varieties were available on the market.
Epok revolutionised the snus market by becoming the first to produce a white snus variety that consisted mainly of plant fibres. In the manufacturing process, the otherwise brown tobacco leaves were cleaned thoroughly to make them white and then packed into pouches. Normally, snus has a brown colour as a finished product and runs to varying degrees depending on the variety.
Epok Snus, however, is completely white, both inside and out. It has never lost the great taste or intense effect of nicotine. The snus effect remains even with white tobacco.
White snus offers a number of advantages for snus users, for example, it does not discolour fingers or teeth when used. In addition, snus contains fewer toxic ingredients than traditional cigarettes and does not need to be burned when used, thus avoiding the formation of carbon monoxide.
This makes it ideal for people who want to stop smoking gradually. Epok snus contains tobacco leaves and plant fibres, as well as salt, flavourings, cellulose and binders. Epok produced white snus in a range of nicotine strengths, from mild to strong.
In addition, there were different flavours for you to choose from. Epok also produced fruity varieties, in addition to minty ones. Epok snus was used in the same way as other snus varieties, placed under the upper lip and kept in the mouth until the effect wore off.
Epok snus in Switzerland
Epok Snus was first sold in Europe by British American Tobacco Switzerland in 2018 and the products quickly gained popularity. After the successful introduction of white snus to the oral tobacco market, more and more manufacturers decided to produce only the white version. In Switzerland, you can also find a wide range of white snus products that make your snus experience something special.
From Epok to VELO
A few years ago, British American Tobacco decided to sell the two brands Epok and Lyft under one name, VELO. VELO manufactures white snus products that are completely tobacco-free. Instead of using purified tobacco leaves, the nicotine is extracted from the tobacco plant and added to the pouches in liquid form or as a nicotine salt. VELO is known for its wide variety of flavours, where you can find both classic and more exotic flavours. The most popular varieties include:
At Snushus.ch you can order VELO products in different strengths or buy them directly in our shop in Switzerland.
Epok Snus – The first white snus
Epok Snus was the first white variant on the market and has since caused many changes in the oral tobacco market. The high demand for white products has also prompted other manufacturers to produce all-white snus. Although white snus used to have a low proportion of tobacco, it is now produced completely tobacco-free.
Unfortunately, you can no longer buy Epok Snus, but the brand has already been replaced by VELO, which is also a white variety. You can buy VELO at Snushus in different nicotine strengths and, of course, we also offer you a wide variety of flavours.